What do "Play Rate" and "Engagement Score" mean?

Written by Stuart Auld

Last published at: March 1st, 2021

Play Rate

The play rate is simply the total number of plays divided by the total number of loads. For every load, only one play can be sent - so clicking pause and then play does not count as a second play.

A 50% play rate would mean that half the viewers who visited a page where the video is displayed clicked the play button.

Engagement Score

The engagement score is average amount of the video watched per play. A video with a high engagement rate indicates that most people watch the video the whole way through, a video with a low engagement rate indicates that most people only play a small amount of the video and then leave the page or stop the video.

The engagement score includes viewers rewatching the video - so for example if a viewer watches the whole video, then rewinds to half way and watches the second half again, the engagement score for that view would be 150.